Guide strategic growth with referral, market share, and patient origin and migration data.


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Improve Market Understanding

Our proprietary database of 837 All-Payer Claims Data (APCD), state, and CMS data powers an interactive claims visualization dashboard so healthcare leaders can discover growth opportunities, analyze acquisition targets, support service line development, and identify patterns — including patient origin, referrals, and out-migration.

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computer screen with graph market opportunity visualization

Gain Dynamic, Visual Intelligence 

Axiom Market Opportunity Visualization makes it easy to generate up-to-date graphics, reports, and charts in seconds to assess market share, understand facility usage, improve physician relations, and more.


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Empower Organizational Alignment 

Align stakeholders with a centralized repository of insights and visualizations that boost strategic decision-making and growth — all automatically updated using the most current intelligence.



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Lexington Medical Center

"Market Opportunity Visualization has made presenting market share to our board a super simple and stress-free process. Thank you!"

Savannah Toppler, Senior Strategic Planning Analyst

patient origin out migration graph on computer screen

Patient Origin & Out-Migration

An interactive claims visualization dashboard that leverages our curated and proprietary 837 APCD to provide insights into where your patients seek care, so you can identify growth opportunities and address out-migration.

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referral patterns graph on computer screen

Referral Patterns 

Leverages our APCD to identify referral leakage in your network. This module helps align growth and retention strategy with your physicians by mapping referrals to and from physicians within a service area to visualize physician-specific behavior.


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market share trending map on computer screen

Market Share & Trending

Uses state data to deliver critical intelligence on your market and patients’ behaviors. Identify trends and changes in market demographics, calculate your share in the market, and see trends in patient origin, payer mix, and service lines.

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Axiom Market Opportunity Visualization was formerly known as Stratasan’s Focus Pathways. Stratasan is now part of Syntellis Performance Solutions. Together, Syntellis and Stratasan data and intelligence solutions deliver unparalleled insights to healthcare leaders and create the industry’s most robust set of tools designed to help providers and other healthcare organizations strategically determine where, when, and how to grow.